User Segmentation and Propensity Score Matching Using Clickstream Data

Our aim is to detect users propensity to purchase products by analyzing their transactions and recommend the products they will possibly buy. We used large scale data from Trendyol throughout the project.

Poster: https://drive.google.com/file/d/1IZgTbXFI_Hf5xetOw15JH1zlfUUoQEwl/view?usp=sharing

Video: https://drive.google.com/file/d/1b4QqWH5MoexT26Hr3lP-ne1cSAGdOERO/view?usp=sharing